How To Make Your Site Google Friendly


A lot of people tend to forget the importance of making a site SEO friendly. Knowing how important optimizing a site is crucial since without it, your site may not make it to anyone’s computer. Thing is, many site owners are forgetting the importance of site optimization. If your site is properly optimized for search engines like Google, then it will carry a long way to ranking your site higher.

There are a plethora of factors that you need to set straight for your site to be well optimized. These should be seriously considered when you make your website. Here are some basic things you should include in your site to be deemed “Google friendly.”

1. Text Navigation

JavaScript and flash navigation may be good enough but the sad part is, search engines like Google would have a difficult time scanning them (even though Google recently announced it’s starting to effectively index Flash). Hence, it’s a relatively good idea to showcase a text version of your navigation someplace else in your site pages. The common area is at the bottom. This allows search engines to “spider” around your site efficiently.

2. Site maps

Site maps are excellent since a Google search engine spider can gain entry to your site map and explore your entire site. It’s recommend you give Google a sitemap.xml. Another useful feature for sitemaps is for visitors to quickly find information they’re seeking in a single page. A sitemap is basically a “bird’s eye view” of your whole site. This will only work if your site is properly structured.

3. “Orphan” Pages

If you possess orphan pages in your site realm, then search engines like Google will have a difficult time looking for them. What’s more, once they do get to it, they’ll find it challenging to make an exit. This will make it worse if you don’t have a properly structured navigation on the page. With this reason, you should ensure all your site pages are linked so it’s simple to spider.

While not as “big” as the aspects previously mentioned, your site content plays a key role of making your site Google friendly. Make sure you have a lot of interesting content lying around as well texts. Google spiders prefer pages with a ton of original content. Going for a minimal of 400-500 words of writing is sufficient enough to be detected. Make sure your site continues to grow on a regular as this will be helpful for search engines and returning visitors.

Image Credit Flick’r User: Manfrys

SEO Website Design Basics

Even though videos and images may attract a visitor to your site, having an established SEO (search engine optimization) is far more essential when it comes to your site’s Google rankings. In the United States, Google has over 90 percent of search traffic control — making SEO one of the many aspects of a site. You don’t have to be an internet marketing expert to include SEO tactics into your site. It’s a matter of putting the right things together to make it all work for you.

Here are some basic things you need to know about SEO website design to help increase you site rankings:

1. Blog and Social Site Integration

Blogs help expand the size of a site over time and this can offer a huge SEO advantage as it increases site authorization and numerous site pages to leverage with internal links. Including links to your social media platforms and blogs organically enhances your site’s search. Ensure there’s a pathway for your visitors to get back to you via an external site.

2. Analytics

Site analytics offer comprehensive feedback on how your site performs. Basically, Google Analytics is an application package that aids in increasing your site and enhance your fan/visitor base and brand awareness. The software is very useful and free to use.

3. Coding and Content

Tracking spiders from Google will crawl through your site content to regulate your site rankings. CSS and JavaScript makes it a little hard for spiders to seek for the actual content displayed on your site. Go for basic HTML coding and incorporate essential keywords. Do a research on keywords essential for your site. Google’s own Keyword Tool lets you pick the highest search keywords to enhance your site page rankings. Uploading applicable, updated and distinct content for your site also improves your site’s SEO. Take note: repeated wordings can do more harm than good on your page rank instead of boosting it.

4. Meta Description

You’ll notice when you make a search on Google, you’ll see small descriptions under every page result. These descriptions are meta data. It attracts the attention of the searcher. It’s important to restrict your site’s description to 150 characters to make sure a complete summary can be displayed in the search results.

5. Website Navigation

It’s essential to incorporate backlinks on every page in your site. A lot if site designs utilize Flash or JavaScript navigation without including an anchor text. Make use of footer links to navigate if your site won’t allow any backlinking.

How To Properly Setup A Website For Search Engine Visibility


It’s not just enough to build a website. You also have to optimize it to allow visitors to find you. Search engine optimization refers to the process of making a website search-engine friendly. Search-friendly websites receive more traffic than their counterparts. If you choose not to adhere to the search engine guidelines, you also risk getting your website banned permanently from the search results.

Keyword Research

Select keywords that are targeted to your niche market. If you’re a local business, then choose locally targeted keywords. For instance, if you provide cleaning services in Seattle, keywords, such as “home cleaning Seattle” will help you find your customers. There are a variety of free as well as paid keyword research tools that help you determine the competitiveness of keywords.

Website Title

Give your website a reasonable title. The HTML title tag is used for giving your website a title. Choose a suitable title that includes two or three of your most important keyword phrases separated by the pipe “|” character. Note the following examples:

Rifle Scope Ammunition: Rifle Scope Reviews | Best Rifle Scopes | Rifle Scopes in Texas

Keyword and Description HTML Tags

Use the keyword and description HTML tags. Enter five or six keyword phrases in the keyword tag. Use the description tag to tell readers the purpose of your website. You can also make a careful use of keywords in the description tag.

Homepage Content

Homepage receives the greatest attention of the search engine as well as visitors. Use it to convey the most basic and updated information about your business. Keep your website homepage updated at all times. Insert keyword phrases into the content of the homepage.

If you own a blog, the homepage is typically where you pin your latest blog posts. Keep a schedule for your posts and stick to it. This way, readers will know how often to expect new content from you.

Anchor Text

Anchor text, link text or link label is the clickable text in a hyperlink. Anchor text is instrumental in boosting your search engine ranking.

HTML tag for anchor text is: Anchor text

So, if you want to promote the URL “” for the link text “Rifle Scope Reviews,” the actual HTML tag will be the same.

Here’s another example:

If you are promoting the term “AR-15 Optics”, you will anchor that term in this fashion:  Ar-15 Optics.

Avoid Keyword Abuse

Search engines have grown smarter than they used to be. Keyword abuse is the practice of inserting excessive keywords with the objective of receiving higher ranking on the search engine results pages. Search engines now strictly penalize websites that resort to these practice, wiping them off the search results permanently.

Don’t Forget the About Us and Contact Section

Use the About Us section to tell visitors and the search engine about your history, business industry, what makes you unique, and anything else that helps your business stand out. The Contact section gives visitors a reason to place further trust in your business. Try to provide as much information about your business in this section as you can. For instance, you should consider including your contact number, business address, email address and an inquiry form.

Website Header & Footer

Use the header and footer to highlight the most important sections of your website. Also, insert keywords into your header and footer for more search-engine visibility.

How a VPN Can Help You Manage Your SEO Business

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A VPN is useful for users who tend to travel with a laptop computer, tablet or smartphone. Both private users and businesses can benefit from using VPN. Whether the VPN is free or paid, the goal of the service is to increase accessibility to the company’s network in a safe way.

What is a VPN?

VPN stands for Virtual Private Network. The goal of a VPN is to ensure the user’s privacy and information is safe from infiltration. VPN mainly accomplishes this level of security by using heavy encryption and, thus, potential infiltrators do not have access to the VPN client’s information.

A VPN works by connecting two computers over the internet. That is, the VPN client is on one end and connects to the VPN server on another computer.

How SEO Businesses Can Benefit From a VPN

VPN services (like these seen here: allow users to extend a private network across the Internet to another location. For instance, workers who are away from the office–whether they are on the road or at home–can have access to the company network without jeopardizing sensitive information.

In this scenario, the data shared between the user and the company is encrypted. Thus, all network traffic runs directly from one end to the other and is secure from outside threats. Namely, companies that have offices in more than one location benefit from this kind of service the most; VPN essentially allows businesses to use one network in many locations.

Employees should be careful when accessing their company network at a public place. For example, some public domains record banking details, shopping history, browsing history and other personal information. Information is highly susceptible to potential spies in this scenario. Thus, VPN makes it safer to work in public areas.

Increasing Productivity With VPN

Successful companies work quickly, efficiently and adapt to any situation. These traits allow them to maximize productivity. A productive company’s technology needs to be fast, reliable and responsive. That is, good technology leads to workers spending less time fixing mistakes and spending more time increasing profits.

Online Businesses

Online businesses arguably benefit the most from VPN services. VPN allows employees to be more flexible with their time. That is, employees can work safely more frequently and at different areas without worrying about putting the company at risk. This flexibility leads to higher overall productivity.  For more detailed information about great VPN services, checkout this purevpn review.

For example, with VPN, employees have access at home to their e-mail or can use applications that require the company’s network. Employees can respond more quickly to inquiries and run into less interruptions. In other words, employees have a portable office. In addition, VPN is compatible with several types of devices such as laptops, tablets, and personal computers, giving employees different options for accessing their company’s network.


VPNs allow businesses to provide limited access to non-employees. For example, contractors and business partners do not need to have full access to the company’s network. Rather, they need to accomplish a particular task without putting the company’s network at risk. Thus, VPNs are not limited to increasing the productivity of a company’s employees; VPNs can increase productivity in many areas in a safe way.

For more information, please visit the following page:

Local SEO vs National SEO

At this time, there are two kinds of SEO in the internet based on the location of a business: local SEO and national SEO. Essentially, a local SEO focuses on local areas, neighboring counties, and nearby states. Meanwhile, a national SEO is specifically focused on a country as a whole entity and in some instances, countries nearby.


A majority of SEO providers offer national SEO service since it aids in generating more money. National SEO allows businesses to expand and provide services/products on a larger geographical scale. But small scale businesses and other locally based service providers cater to a smaller geographic region, therefore, opting them to go for local SEO.

Both local and national SEO techniques possess their own upsides and downsides. Businesses can greatly save on costs, branch out further, and successfully generate leads and sales by utilizing the right SEO.

Local SEO is usually applied on small-scale businesses aiming at local consumers. Such SEO typically involves making updates on business related data such as Google Maps, Google Places, and other locally offering online portals. Local SEO is said to not be as wholly effective as a national SEO. For example, if you do an online local search on any widely known search engine, you can competently see optimized search results followed by a list of sites. Local SEO is essential for the achievement and reputation of a locally-based business.

Some advantages seen in a local SEO include: less funding, quality lead generations, and speedy search results. Some of the known disadvantages of a local SEO are: not providing extensive reach, less national coverage, and minimal online traffic generation.

National SEO is typically focused on making optimizations for you site for nationwide exposure. It’s also defined as an operation that involves optimizing a site through varying keywords to rank a site domestically and internationally. National SEO is competitive in nature as it leads in generation of numerous free online traffic loads. The expenses when going for national SEO is considerably high in comparison to local SEO.

National SEO campaigns tend to take up a lot of time and could take several months to actually see the benefits of your SEO work. Such SEO is ideal for e-commerce sites and other marketing businesses, as they branch out and offer nationwide popularity.

In a nutshell, local SEO is good for small-scale businesses situated within a small geographic area. National SEO is for bigger firms that want to branch out across the country.